Nova Scotia: Canada’s University Capital

NSAC is working with Nova Scotia’s other 10 universities to market Nova Scotia as Canada’s University Capital.

The campaign will be launched in Nova Scotia on January 11, Ottawa on January 26 and Toronto on January 27. The campaign is meant to initially target the parents of prospective students from Ontario who often are unaware of the educational opportunities in Atlantic Canada.

The campaign includes a microsite that includes a fast-cut, modern promotional video that features 11 different personalities from the 11 different universities. NSAC’s VP of Research, Extension and Outreach, Dr. Richard Donald, is one of those 11 and figures prominently in the video, both at the beginning and end. For the video shoot, he was shot at the Nova Scotia/New Brunswick border on one of the coldest, windiest days in November. Besides the video, the microsite gives visitors a chance to hear from each of the 11 people featured and they can visit an individual university’s website from these pages.

The campaign is being managed by Nova Scotia’s provincial branding team, Come to Life, the same group that brought the Pomegranate campaign to life last year as a way to market the province to Canadian and US markets.

If you would like to attend one of the three launch events for this exciting cross-promotional campaign and support NSAC, please contact us at alumni@nsac.ca for details.